• Mamavation

    Mamavation

    In a world where consumer choices profoundly influence well-being, Mamavation is your trusted guide to healthier, safer living for your family. Through meticulous analysis and reporting, we cut through the noise so you can make informed decisions with confidence.

  • MADE SAFE®

    MADE SAFE®

    MADE SAFE® is the only human health and ecosystem-focused product certification program. We do not compromise on ingredient safety – this also sets us apart. We help connect shoppers with goods that reflect their values for a healthier life and planet.

  • EWG’s Skin Deep®

    EWG’s Skin Deep®

    Your guide to safer personal care products

    Backed by science. Designed for you. Learn what’s really in your personal care products.

  • Million Marker

    Million Marker

    Reduce your exposure and improve your fertility. Million Marker reveals your exposure to fertility-disrupting toxins so that you can make the changes needed to improve your chances of conceiving.

  • Endoscreen

    Endoscreen

    Endoscreen links ingredients in personal care products with Endocrine Disrupting Chemical research.

  • Consumer Reports

    Consumer Reports

    Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace.

  • Endoscreen

    Endoscreen

    Endoscreen helps you understand what’s really in your everyday personal care products.

    Scan any product’s ingredients and instantly see which are linked to endocrine disruption. Build your routine and track your exposure over time.

  • EWG Healthy Living App

    EWG Healthy Living App

    Your partner for a healthier lifestyle

    EWG makes it easier to understand ingredients and choose healthier products for personal care, food and cleaning.

  • Clearya

    Clearya

    Clearya Helps You Shop Safer Online and In-Store. Shop as usual for makeup, personal care, baby care, cleaning and other products. Clearya will automatically alert on unsafe ingredients and help find safe alternatives, so you can make informed choices for you and your family.